The quantity of leaflets you get delivered depends on your marketing budget. Obviously, the more leaflets you get delivered, the more of a response you should receive. The usual way of distribution companies monitoring response is as a percentage. This percentage varies depending on the company you ask and the data they have tracked during distribution runs for their clients.
The response rate you should expect to receive is between 0.1% and 10%. Meaning at worse you should receive 1 call back from 1,000 leaflets. So, for 10,000 leaflets delivered you would receive 10 call backs at worse. And so on.
If you plan the campaign correctly and take into consideration everything mentioned in our articles you should receive a higher response rate. Aiming for around 2% is more realistic and would work out as around 20 call backs per every 1,000 leaflets you get delivered.
If all of these are then converted into paying customers, you should see a large return on your investment.
The distribution team you choose to use should have a list of quantities of households within each postal sector. If you plan to deliver 1,000 leaflets to each sector as you are aiming for council houses only, then you should consider which sectors you wish to aim for. If you were choosing 20 postal sectors then this will give you a quantity of 20,000 leaflets, to print and get distributed.
Using an experienced distribution team to help plan your leaflet drop campaign, will use your quantity far more effectively. This is recommended as you do not want to be wasting money on leaflets that are left over or delivered to a house that does not apply.
A lot of distribution companies will have a minimum quantity per postal sector, such as 1,000 leaflets at minimum. Otherwise they would waste money and time sending a team to that area to deliver.